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To develop a refreshed brand identity that positions Phoenix as a global, expert-led firm with a global presence.
Communicate credibility, professionalism, and approachability across all touch points.
Align visual and verbal brand assets with Phoenix’s new strategic direction.
Our rebrand strategy is to reposition Phoenix as an expert-led firm with a global outlook and deep, trusted partnerships at their core.
By modernising our visual identity, refining our messaging, and emphasising our specialist market expertise, we’ll elevate Phoenix from a recruitment brand to global search firm.
The refreshed brand will reflect our bold, people first approach, designed to resonate with global business leaders and decision-makers while maintaining the personal, relationship driven ethos that defines Phoenix.
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