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Develop a refreshed brand identity that positions Phoenix as a global, future-ready, expert-led firm.
Communicate credibility, professionalism, and approachability across all touchpoints.
Align visual and verbal brand assets with our new strategic direction.
Our rebrand strategy is to reposition Phoenix as a world-class, expert-led firm with a global outlook and deep, trusted partnerships at its core.
By modernising our visual identity, refining our messaging, and emphasising our specialist market expertise, we’ll elevate
Phoenix from a recruitment brand to a leadership advisory partner. The refreshed brand will reflect our bold, people-first approach, designed to resonate with global business leaders and decision-makers while maintaining the personal, relationship-driven ethos that defines us.
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