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To create a website combining NetOrca (the product) and NetAutomate (the consultancy.)
The project focused on clarity, credibility and conversion—wrapping everything in the current brand’s bold colour palette to maintain visual consistency customers already recognised and trusted.
Our strategy for NetOrca centred on creating a unified digital experience that clearly communicated the relationship between the automation product and the consultancy behind it. We focused on simplifying the user journey, refining messaging, and building a structure that guides visitors effortlessly toward the right solution for their needs. By blending product-led storytelling with consultancy-driven credibility, we positioned NetOrca as both a powerful platform and a trusted partner.
From information architecture to tone of voice, every decision aimed to increase clarity, strengthen brand cohesion, and give NetOrca a future-proof website that can grow alongside the business.
The new website supercharged NetOrca’s message and digital footprint. With clear positioning and unified design, the platform now leads with bold claims like “10,000 changes in 1 year for 1 customer” and “from 5% to 95% firewall‐rule automation in 1 year,” all drawn from the product’s performance highlights.
We delivered a site that elevates NetOrca’s credibility, makes its enterprise-ready advantages unmistakable and supports fast visitor conversion into demos and discovery.
Hugo Duyvestyn
Brand Creative EMEA & APAC
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