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We’ve been tasked with leading the marketing and PR for three festivals taking place over eight days, with the goal of building excitement, boosting ticket sales, and keeping the community engaged.
Our key objectives are to create pre-event buzz, live coverage, and interactive audience engagement across social and PR channels, ensuring momentum stays high before, during, and after the festivals.
Our strategy combines a multi-channel approach to maximise reach and engagement in the lead-up to and during the festivals.
On social media, we’ll build anticipation with lineup reveals, behind-the-scenes content, and interactive posts, while providing real-time updates during the events to keep audiences connected.
Through PR, we’ll secure press coverage and local features to amplify visibility and credibility.
To capture attention offline, tube ads will drive awareness among high-traffic audiences, and a targeted leaflet drop in key areas will ensure direct community outreach.
Together, these channels will create a cohesive campaign that builds buzz, boosts ticket sales, and keeps the community engaged throughout the festival period.
The campaign delivered excellent results, with our PR efforts securing coverage in Time Out, positioning the festivals as standout events on the cultural calendar.
Our tube station ads in Paddington and Ealing Broadway generated strong visibility among commuters and local audiences, while social media engagement and interactive content kept the community buzzing throughout the lead-up and live days.
Combined with on-the-ground outreach, these efforts drove a an uplift in ticket sales from 2024 and the festival series was ultimately a great success, celebrated by audiences and partners alike.
Hugo Duyvestyn
Brand Creative EMEA & APAC
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