We created a new brand look for Bettr to reflect a new era in the business. Branding included a new logo and colour pallet as well as specific brand guidelines to govern all future assets. We also designed a built a brand new website to reflect the branding shift as well as launch assets.
The logo ideation came from the shift towards a more fun, inclusive brand era. From here, we built the website on the basis of user ease and moving towards a sleeker, more consistent look and feel.
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