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We were asked to create a multi channel campaign to ensure Brother Earth reach their Kickstarter target in 60 days. This was to support their production of new products as they entered the market.
We used Instagram, Facebook, Influencers and PPC throughout this campaign.
Our strategy was based around educating people about the Kickstarter campaign, but also targeting their niche audience. Specifically targeting those who would be interested in pledging to receive the first of their products.
We created a 2 month content calendar, ads plan and micro influencer plan. We had to work around a limited budget so focused on organic strategies over paid.
We supported Brother Earth in their successful Kickstarter campaign which raised more than double the target, along with a cohesive social media style and strategy.
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