Are you a startup? Or part of a larger organisation that has cut their marketing budget for 2024?

Marketing on a small budget requires strategic planning, creativity, and leveraging cost-effective channels, but is totally possible to do!

Here are some tips to help you make the most of your marketing efforts without breaking the bank:

• Organic Social Media

Promoting yourself on organic social media is free! You can create compelling content and reach your target audience in organic ways. On TikTok and Instagram, use trending hashtags, sounds music and post consistently to further your reach to non-followers.

• Utilise Partnerships

Partner with micro-influencers, industry experts, or complementary brands for collaborations and cross-promotion is a great way to keep your costs down but reach a new audience.

Influencer endorsements and partnerships can help you reach new audiences and build credibility within your industry. Make sure you are partnering with an individual or brand that share a similar ethos.

• Hire an agency

Hiring an agency on a retainer can be more affordable and easier for businesses than hiring in-house. Opting for a marketing agency means you can scale up or down your marketing efforts and scope by adjusting your contract with the agency.

If you’re interested in finding out about Hey Digital’s affordable packages and how we can help, Say Hey and Contact Us Here.

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