As we near the end of 2023, many companies are planning next year’s campaigns while thinking about how to level up their marketing year on year.

We’ve come up with 5 key points to consider to help you level up your marketing game in 2024….

• Nail the right content on the correct platform

The right content on the right platform (where your target audience is) plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation. The way social media has developed over the last few years, this has become so key. You cannot be posting polished, corporate content on TikTok and expect it to reach your audience.

• Utilise user generated content 

UGC is often perceived as more authentic and trustworthy because it comes directly from users rather than being created by the brand. This authenticity can help build trust with the audience and in the last year has become a staple in successful marketing campaigns. In 2024, the need for this is predicted to only grow further.

• Storytelling in your marketing

Storytelling is a powerful tool in marketing that can captivate your audience, create emotional connections, and make your brand more memorable and many socially successful brands are really honing in on this. Think Airbnb!

• Make data driven decisions!

Marketing insights are better than ever, so there’s no excuse to not make data driven decisions. Google Analytics, SEO tracking, social media metrics — everything that tells you who’s engaging and how. But remember, data isn’t the be-all and end-all, but it’s an extremely useful tool to utilise to find out audience insights.

• Be authentic and reactive to trends

No matter whether your key focus is TikTok or Linkedin;  being authentic and reactive to marketing trends are crucial aspects of a successful marketing strategy. 

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