Love it or hate it, Black Friday is a marketing phenomenon which many businesses take advantage of to boost their sales ahead of Christmas.
In our latest blog, we’ve made a list of effective ways to boost Black Friday sales through the power of Digital Marketing.
Early Access Email Marketing Campaign
Create and send out teaser emails to all your subscribers in the weeks leading up to Black Friday to generate anticipation and make them aware you will be offering great deals. We’d also recommend sending a dedicated Black Friday email with exclusive deals to your subscribers on the day or even the day before!
Targeted Social Media Ads
Paid advertising campaigns on Facebook, Instagram, and TikTok targeting specific offers to a specific audience can be a great way to send out a Black Friday code
Remember to use the hashtags used by your target audience and encourage user-generated content with a Black Friday-themed hashtag.
Search Engine Optimisation (SEO)
Remember to optimise your website for Black Friday-related keywords to improve your search engine rankings. You still have time! You could even create landing pages specifically for Black Friday deals and ensure they are SEO-friendly and easily accessible.
PPC Advertising
Run Google Ads campaigns targeting Black Friday keywords and product-specific terms. We’d recommend using ad extensions to highlight special offers and discounts.
Targeted Discounts
Create informative social media posts, blog posts, videos, or infographics related to Black Friday shopping tips, gift guides, and product recommendations and boost with budget to your desired audience.
Influencer Marketing
The combination of the right influencer and a compelling offer can be a game-changer for your brand’s visibility and sales. Utilise influencers this Black Friday to increase your offer’s reach, engagement and potentially sales.
Retargeting
Implement retargeting campaigns to remind visitors of products they viewed but didn't purchase is a great tactic to use in the run up and post black Friday. Use dynamic retargeting ads that show specific products users have shown interest in.
Affiliate Marketing
Partner with affiliates or partner companies who can promote your Black Friday deals through their digital channels. Make sure to partner with companies who have the same or similar target audience to benefit from this cross collaboration.
User-Generated Content
Encourage customers to share their Black Friday shopping experiences and purchases on social media. Use this “user generated content” in your social media and email marketing to show real people using your products, as these days this can be much more effective than using “polished” images.
Loyalty Programs
Offering loyalty rewards and special discounts to your existing customers will encourage repeat business. A “refer a friend” program or new customer offer can both be really appealing to people.
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