How to grow on TikTok in 2025

How to grow on TikTok in 2025.

TikTok continues to dominate the social media landscape in 2025, offering creators unparalleled opportunities to reach new audiences and build a strong personal or brand presence.

However, with increased competition and algorithm updates, standing out requires strategy and consistency. In this blog, I’ve set out the key elements you need to know in order to grow on Tiktok in 2025.

1. Understanding the algorithm

TikTok’s algorithm prioritises content based on user engagement, video completion rates, and personalisation. To maximise reach, focus on

High watch time and replays
Strong engagement (likes, comments, shares, and saves)
Niche relevance and consistency
Trending sounds and challenges

2. High quality, short-form content

Short-form videos (7-15 seconds) are performing exceptionally well in 2025. You should be prioritising

Eye-catching hooks in the first 3 seconds
Fast-paced editing and clear storytelling
High-resolution video and clear audio

3. Leverage TikTok SEO

Optimising your content for search within TikTok is crucial. Steps include:

Using relevant keywords in captions, hashtags, and text overlays
Engaging in niche conversations via comments
Creating content around trending and evergreen search queries

4. Consistency

To build momentum, post frequently. The recommended posting schedule in 2025:

3-5 times per week
Experiment with different times to find when your audience is most active

5. Jump on trends early

Trends move fast, and being an early adopter helps maximise reach. To stay ahead:

Regularly check TikTok’s “For You” page and Trend Discovery tools
Remix viral content with your unique spin
Adapt trends to fit your niche

6. Engage with your audience

TikTok values creators who interact with their followers. Boost engagement by:

Replying to comments and DMs promptly
Encouraging duets, stitches, and challenges
Going live to connect with your community

7. Diversify your formats

Rather than sticking to one type of content, mix up your approach with:

Story time videos
Behind-the-scenes content
Tutorials and how-tos
Interactive Q&A and polls

8. Repurpose and cross-promote content

Extend your reach by sharing TikTok videos on other platforms:

Post on Instagram Reels, YouTube Shorts, and Facebook Reels
Embed TikTok videos in blog posts and newsletters or on your website
Engage with your audience on multiple social platforms

9. Be Adaptable, flexible & keep learning

TikTok constantly evolves, so staying updated is key:

Follow TikTok updates and industry trends
Test new features and formats early
Analyse analytics to refine your strategy

Growing on TikTok in 2025 is about consistency, creativity, and engagement.

By understanding the latest trends, leveraging TikTok’s features, and building a community, you can establish a thriving presence.