LinkedIn has evolved so much over the last couple of years, with new features, trends and increased user base. There are currently more than 1 billion Linkedin users across 200 countries, making it the largest professional network in the world.

Given the sheer volume of users and nature of the platform, we believe it is a crucial social media network to utilise for growing businesses and individuals who want to build a personal brand.

So, we’ve put together some key ways you can leverage Linkedin in 2024..

Become a Thought Leader

Share valuable content related to your industry or profession. Write and publish articles on LinkedIn’s platform to showcase your expertise.

Engage in discussions by commenting on and sharing relevant posts. This not only helps you establish yourself as a thought leader but also increases your visibility among your connections and beyond.

Network & Build Relationships

Connecting with professionals in your industry, both within and outside your current network can be beneficial in so many ways. From learning useful knowledge from experienced professionals, to new job opportunities, networking can bring new opportunities to you and your brand

Utilising Linkedin Ads

You can drive your website traffic, build awareness and generate higher quality leads using LinkedIn Ads.

Linkedin ads are known to be more costly than other social media platforms. However, if your target audience is on Linkedin and you’re willing to put money into your ad strategy Linkedin advertising could be hugely beneficial to you in 2024. We’d recommend going for video ads over other formats, as video is, by far, the best way to convey emotion.

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