To get ahead of the game, at Hey Digital, we’ve carried out a lot of research to find out what marketing trends will be most prevalent in 2024. 

As we’ve seen in 2023, many brands are stepping away from conventional advertising, instead opting for creative and often unexpected social media marketing strategies. On the whole, the marketing trends we found highlight a shift towards more personalised, technology-driven, and experience-focused marketing strategies, reflecting the evolving preferences and expectations of diverse consumers.

To help you out, we’ve summarised what we found:

1. ESG and Sustainability Focused Marketing

Not totally surprising that consumers are increasingly valuing brands that prioritise sustainability and social responsibility. Marketing strategies are likely to emphasise eco-friendly practices, corporate social responsibility, and transparent communication about ethical business practices.

2. AI will go mainstream

Embracing AI as a powerful tool for personalisation, analysis, content creation, customer interaction and predictive insights are being trialled and tested by some  companies, however 2024 will likely see a huge spike in companies embracing what AI can do for them in the marketing field.

3. AR and VR Technologies

AR and VR technologies offer immersive experiences for consumers. Marketers may explore these technologies to create interactive and engaging campaigns, especially in the retail and e-commerce sectors. This is only likely to increase in 2024, as marketing creativity quality is at an all time high.

4. Hyper-Personalisation Through Big Data And Analytics

Hyper-personalisation is the most advanced way brands can tailor their marketing to individual customers. We’re not surprised that this will rise in 2024, as businesses are leveraging advanced technologies to gain valuable insights and provide personalised experiences to their users more than ever.

5. Community Building

Building and nurturing online communities around a brand or product is a trend that may continue to grow in the next year. Brands can leverage social media and other platforms to create spaces where customers can connect with each other and the brand and this is super value.

We’d love to hear what you think might be trending next year!

To find out how you can up your marketing game in 2024, read one of our latest blogs.

Get in touch with us and say hey for any enquiries.