Christmas is less than one month away however there are still strategies and ideas  you can implement (if you’re not already!) to boost your Christmas sales in December.

Here’s our top 3 ideas:

• RETARGETING ADS 

There will be many people who have come onto your site in the last few weeks. Creating a retargeting ad targeted to those people who have landed on your website and not purchased is a smart way to reach your target market. You DO have to have a pixel on your website to be able to do this. This is a great way to target those who thought about purchasing with a last minute offer, they won’t be able to refuse!

• GIFTCARDS 

Gift Cards are super popular around Christmas time. In the run up to Christmas advertise Gift Cards or Digital Gift Cards (perhaps at a reduced price?) and you’re likely to find that lots of people purchase at the last minute. 

We’d recommend sending a gift card focused email marketing campaign to your existing mailing list and run some social media ads too.

• ADD A FREE CHRISTMAS GIFT

People love getting free stuff, especially at Christmas time! You can use this in your campaigns by including a free product to go with their purchase. This Christmas marketing idea can help you increase click-through rates because your clients are more inclined to click the Buy button if they get two products at the price of one. 

There are two popular ways you can do this. The first is to offer a free item every time a person makes a purchase over a certain amount. The second is to include a free item when they decide to add a specific product (or products) to their cart.

No matter which way you decide to go, you can be sure this Christmas marketing strategy will help you boost sales and conversions

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