The decision between hiring a marketing agency like Hey Digital or building an in-house marketing team depends on various factors, including your business goals, budget, and specific needs. Both options have their advantages and the right choice for your company will depend on a number of factors. 

We’ve come up with a list of advantages and answers as to how often companies choose a marketing agency over hiring an in house role marketing role:

High Level of Expertise

Digital Marketing agencies often specialise in certain areas such as Social Media Marketing or SEO. This means that day in and day out the agency team will have a strong set of skills in their niche area, and have often worked with similar clients, so can draw from that experience benefitting your business.

An Agency Is More Cost Effective

Agencies can be much more cost-effective than hiring an in-house team, especially for smaller businesses, as you don’t need to recruit and train an in-house team. You pay for the services you need when you need them, giving an element of flexibility that you might not have hiring someone or a team for a full time role.

Flexibility & Scalability

Opting for a marketing agency means you can scale up or down your marketing efforts and scope by adjusting your contract with the agency, which can be more flexible than hiring or firing employees. Many startups work with an agency before they’re ready to hire an in-house team.

Industry Knowledge

Marketing agencies often work with clients from a variety of different industries and learn about multiple industries week in and week out. This often provides valuable insights and fresh perspectives agencies can apply to your marketing strategy.

Latest Tools & Resources

Marketing agencies have access to a wide range of marketing tools, software, and resources that may be expensive for an in-house team to acquire.

Creative Ideas from an Outside Perspective

Often creative ideas from an outside and new perspective can be really useful and unique. Sometimes it takes giving an outside voice a seat at the table to help drive the momentum. Using a marketing agency brings new, fresh ideas and can often push people outside of their comfort zones to ultimately surface the next fresh idea.

If you’re interested in finding out about Hey Digital and how we can help, Say Hey and Contact Us Here.

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